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Genesee RiverWatch Vision, Mission


Our long term vision is a Genesee River Basin whose water quality is fully restored, whose rivers and streams are accessible and celebrated, whose beaches are open for swimming and in which economic development both benefits from and contributes to the water quality of our region.

Our Mission: We will advance this vision by

  1. Developing and maintaining regional partnerships to identify and prioritize restoration options and leverage the full influence and capacity of the region.
  2. Promoting public interest, education and active involvement in the health of the watershed and in projects that will improve water quality and use of the river and its tributaries.
  3. Monitoring and publishing water quality information using “report cards” on the watersheds that will promote fact-based decision making.
  4. Developing priority restoration projects with emphasis on technology solutions where appropriate and attracting funding to implement those projects.
  5. Advocating for appropriate regulation and compliance using education and collaboration as the preferred tools.
  6. Developing a sustainable organization via fundraising and volunteer efforts, recognizing that volunteer efforts (in-kind support) will be a sustaining feature of the organization for some time to come.

George Thomas
Executive Director

Wayne Howard
Information Manager, GIS Analyst

Please see the Contact Menu for contact information.



George Thomas


C. Michael Haugh

Principal, CMH Consulting


Joseph C. Makarewicz, Ph.D.

Distinguished Professor Emeritus, SUNY Brockport, Environmental Science


William Hallahan, Ph.D

Professor of Biology, Nazareth College


Georgiana Prince



Gerald R. Bertoldo, DVM

Dairy Management Specialist, Cornell University

Michael L. Boller, Ph.D

Associate Professor, Dept. of Biology, St. John Fisher College

Amy R. Butler

VP Environment, Health, Safety & Sustainability, Bausch & Lomb

Mark Gregor

Manager of Municipal Environmental Programs, LaBella Associates

Ronald G. Hull, Esq.

Partner, Heisman Nunes & Hull LLP

Peter A. Lent

Retired, NYS Department of Environmental Conservation

Sarah M. Lobe

Associate, Nixon Peabody LLP

John Noble

President, Noblehurst Farms, Inc.

Terry Schmitz

Landscape Consultant

S. Ram Shrivastava

President & CEO, Larsen Engineers

Melissa Skyer

Faculty Lecturer, Rochester Institute of Technology

F. Drew Smith

Monroe County Department of Environmental Services

Anne Spaulding

Energy & Sustainability Manager, City of Rochester

Anne S. Stocum

Retired, Xerox Corporation

Michael P. Storonsky

Managing Principal, Stantec Consulting Services

Christy Tyler, Ph.D.

Associate Professor, Environmental Science, Rochester Institute of Technology

Charlie Valeska

Eastman Kodak, Retired

Brad VanAuken

President, BrandForward, Inc.


CEI was founded in 1974 by Elizabeth Thorndike as the Center for Environmental Information. Its original mission was to act as a clearinghouse for environmental information and a convener of experts as an enabler to solve serious problems such as Acid Rain Deposition. Over the decades, the organization's mission evolved and, since 2000, CEI has undertaken focused initiatives to improve water quality in the Lake Ontario Basin, achieve wise use of energy, promote green business, reduce the use of toxic materials and improve air quality.

CEI is seeking funding to use its proven approach to achieve the new broad and ambitious strategy outlined in this document. CEI will continue to work with citizens, organizations, institutions, government and businesses to achieve its goals through:

  • Education: Outreach to a wide range of stakeholders, increasing understanding and appreciation of the issues.
  • Collaboration: Establish partnerships with appropriate stakeholders to define problems and develop solutions.
  • Informed Action: Implement initiatives and projects supported by our partners and aimed at achieving our goals.
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